Nikon

1. What incentives did Nikon provide to spur its fans to share more pictures? Should the company have done more?
They encouraged fans to share their pictures and what camera they used and they shared the photos for everyone to see. I think they could have done better and held a big competition. They could have a fan vote for the best picture out of a select 25 that they selected. The winner could receive a brand new DSLR camera. This would engage all the fans and would be fun.
2. Nikon was identified more with the professional market than consumer photography. Has that changed following this social media marketing campaign? Why or why not?
Yes it defiantly has changed. It showed that the more affordable cameras can take amazing photos. This brought more of the more recreational photographers to the brand. 
 3. How did Nikon leverage its technical superiority in photo taking with its social media strategy? Could it have been done differently? If so, how? If not, explain why not.
They used two different platforms. They made one for the more serious photographers and one for more recreational. I think they did a very good job with this. It allows both groups to really connect with Nikon without people hating on one another. 
4. Nikon had an initial edge in photo sharing as a company specializing in camera gear. What specific tactical advantages did this give Nikon?
It gave them the advantage because it allowed Nikon to interact and educate its customers on the gear and how it can better them. This helped build brand loyalty and advocacy.