Kryptonite!

1.   What factors led to the social media explosion of the Kryptonite story?
A Youtube video. There was a video posted on how to pic the locks with a pen. It went viral and left Kryptonite to try and make it right.

2.   Do you agree with Donna Tocci’s claim that the company couldn’t have done much differently? If so, why? If not, what about its response could have been improved?
I do agree with Tocci's claim that the company could not have done much differently. Kryptonite worked hard to replace the locks that were faulty to try and regain customer trust and loyalty.

3.   What can Kryptonite do now to prevent customers from getting inaccurate information about its products?
I think the biggest thing is just own the fact that it happened. They should be honest about it and then they should market new locks and prove how that there will never have another problem like that again. 

4.   What can other companies learn from this experience in terms of listening to the community and designing their social media strategy and objectives?
Other companies need to learn the importance of quick response and that social media interaction is imperative. It can really help control the situation and the talk about the entire situation.